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What do you customers tell Santa that they want from you this year?

It’s the holiday season! Time to give gifts to show our family and friends how much they mean to us, but what about your customers? What are they expecting from you to remain loyal to your company?

From our knowledge library and other sources, I’ve pulled some blogs and articles to help you identify some presents to choose from for your loyal customers. The first is Medium’s “6 Strategies to Increase Customer Loyalty and Retention.” According to this article, “Not focusing on customer retention and loyalty is leaving money on the table, considering that acquiring a new customer can be up to 5 times more expensive than reconverting a returning customer.” Next, is my blog, “Don’t Take Loyal Customers for Granted.” I illustrate how a company I used for some time failed to meet my service expectations; I didn’t get the gift of good service I expected!

Although this next article is from 2015, the tips from Entrepreneur’s “25 Tips for Earning Customer Loyalty,” are still relevant and give you a long list of things to consider for your customers.

Finally, I have two more blogs from our knowledge library to help you find the perfect gifts for your customers:

We hope your holidays are merry and bright!

Lynn Daniel

The B2B Sales Rep.: 3 Ways to Increase Customer Loyalty

With all the talk of social media and its importance in marketing and lead development, sometimes the importance and value of the sales representative in the B-to-B environment are overlooked. This concept was reinforced to me this week while working on a project for a client.

We conduct product delivery surveys for this client, and these surveys are designed to measure customer satisfaction with the product and their sales process. Our client, like many, has a network of dealers that sell and support their products to the end-user. They wanted to know which of the questions on the survey were most strongly correlated with overall satisfaction and likelihood to recommend.

The results were surprising regarding the degree of correlation.


Creating Client Loyalty in a Tough Industry

In this blog, I want to share how one company, Carocon Corporation, has created client loyalty in an industry not known for much loyalty.

Carocon Corporation is the fourth largest apartment contractor in the US.  They build over 2,600 apartment units annually.  I have had the privilege of working with the company since early 2000 and currently serve on its board of directors.

I was recently talking with the company’s president, Ambrose Dittloff, and he made mention that nearly all of their backlog was with very loyal developers (repeat projects over many years).  Ambrose joined the company in 2001 and said they have increased their loyal clients by a factor of six.

This piqued my interest, given that the transactional, one-off nature of construction projects doesn’t naturally lend itself to a focus on long-term client loyalty.    READ MORE


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