Build a Stronger CX Culture

Arthur Greeno

Arthur has been a Chick-fil-A operator for 30 years. Going from a small store (the worst in the chain) to being a multi-store owner was difficult. He never went to business school, so his approach is real and down to earth. People who have heard him describe him as honest, hilarious, and engaging.

Customer service is the cornerstone of his approach to business. When people think of Customer service, Chick-fil-A is almost always at the top. What you experience at his restaurants is what has taken him all over the country, speaking to organizations about how to provide “remarkable” service to their guests. Anyone can deliver a plate of food, but it’s an altogether different thing to change someone’s day, week, or even life. Arthur’s insight will give you the keys to being remarkable in your business and, more importantly, making a difference.

You may not be able to change the world, but you can change YOUR world! Coming from a broken home, Arthur got to endure hardships in his family financially as well as emotionally. His story of overcoming adversity is impressive. By the time he got to high school in Tulsa, OK, he had been to 9 different schools; he had scoliosis and wore his back brace all thru high school, put himself thru college, then got hired by Chick-fil-A, where it is either to get hired by the CIA than it is Chick-fil-A. He started with one of the worst stores in the chain, and in 2015 did more in one month than his first store did in an entire year. He now has multiple locations and Guinness World Records and influences thousands of people daily through his locations, speaking, and books. His book Dysfunctional Inspiration was written to show his team how with the right decisions, they can change their world, just like Arthur did.

Ralph Edward “Benny” Suggs

Columbus County, North Carolina native Benny Suggs has made a career out of pursuing his passions. After he graduated from NC State, his love for and fascination with airplanes led him to the Navy, where he spent 30 years before retiring in 2000 as a Rear Admiral. He flew attack and fighter jets from the decks of 12 different aircraft carriers. He commanded Attack Squadron 55, the supply ship USS San Diego, the aircraft carrier USS America, Carrier Group 6, Battle Force Fifth Fleet, and his last assignment was Deputy Commander in Chief of the US Special Operations Command.

Upon retirement from the Navy, Benny pursued his lifelong devotion to motorcycles at Milwaukee, Wis.-based Harley-Davidson, where he worked in senior management for more than a decade. He worked as the general manager of Rider Services and the Harley Owners Group, which has 1.2 million members worldwide.

The opportunity arose to devote his energies to another passion: NC State. After four decades away from North Carolina, Admiral Suggs joined the NC State Alumni Association as its executive director in June 2010. In February 2017 he was inducted into the Order of the Long Leaf Pine Society – the highest honor bestowed on a citizen of North Carolina for a lifetime of distinguished service to North Carolina and our country.

Benny retired from service at NC State but wasn’t quite ready to land the career plane just yet. With his strong network of relationships built over nearly the last five decades, The Nautical Group welcomed Benny as the Senior Vice President of Client Development.

In his free time, Benny enjoys time with his wife and son. He is an active member of the Hurricane Chapter of the Porsche Club of America.