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We’ve served hundreds of clients over the past 35 years, including:
AGCO Altec Empire Cat Wiese Okuma

Proven Results That Matter

Mor Customer Referrals and Loyalty

Referrals & Loyalty

Improved CX directly drives more referrals. Over 90% of our business comes from satisfied clients.

Industry-Wide Impact

Industry-Wide Impact

From $500M equipment dealers to $15B manufacturers, we understand complex B2B relationships.

Deep Sector CX Expertise

Deep Sector Expertise

Specialized in manufacturing, heavy equipment, agricultural machinery, and industrial automation.

Employee-Drive Success

Employee-Driven Success

Our ExperienceConnect Employee suite helps companies create customer-centric workplaces.

Comprehensive CX Training

Comprehensive CX Training

From CX certifications to executive workshops, we equip leaders and managers with tools to boost customer satisfaction, retention, and revenue.

Flexible Survey Technology

Flexible Survey Technology

Our ExperienceConnect platform supports multiple feedback modes—phone, email, weblink, and text—with real-time tracking and analytics.


Ready to Make CX Your Unfair Advantage?

Partner with The Daniel Group and unleash the power of unrivaled customer experience. Our battle-tested approach has helped B2B titans like Caterpillar and Navistar dominate their markets. Turn satisfied customers into loyal advocates who drive sustainable growth.


What CX Challenges Does Your Organization Face?

Losing Customers Due to Poor Experiences

Losing Customers Due to Poor Experiences

The more customers you drive away, the more revenue you lose.

Lacking Insights to Drive Real Improvements

Lacking Insights to Drive Real Improvements

You’re collecting data but need help turning it into actionable insight

Struggling to Create A Customer-Centric Culture

Struggling to Create A Customer-Centric Culture

Silos and old habits keep getting in the way of putting customers first.

Lack of Alignment Between Sales & Operations

Lack of Alignment Between Sales & Operations

Finger-pointing is hurting employee morale.


Transform Your Customer Experience Challenges into Opportunities

Real-Time Insights

Our ExperienceConnect platform delivers actionable feedback with built-in tracking, showing you exactly how customer concerns are being addressed across your organization.

Flexible Feedback

Gather insights through phone, email, weblink, and text channels. Our Advanced Analytics service transforms this multi-channel data into clear performance insights for better decisions.

Export Support

Build a customer-centric culture with our comprehensive training programs, executive workshops, and employee engagement tools, backed by insights from over 1M B2B surveys.


Transforming CX Insights and Feedback

We help organizations turn customer feedback into measurable growth through our ExperienceConnect program—we know what drives loyalty in complex industrial relationships with over one million completed surveys.

End-to-End CX Solutions

End-to-End CX Solutions

From customer and employee feedback to hands-on training and market research, we provide comprehensive tools and support to enhance every aspect of your customer experience journey.

Proven CX Results

Proven CX Results

From customer and employee feedback to hands-on training and market research, we provide comprehensive tools and support to enhance every aspect of your customer experience journey.

Expert-Led CX Support

Expert-Led CX Support

Our team provides dedicated guidance at every step, from implementation to ongoing optimization. We combine technology with human expertise to ensure you get maximum value from your CX program.

Industry-Led CX Approach

Industry-Led CX Approach

We specialize in B2B relationships, with deep expertise serving companies from $500M equipment dealers to $15B manufacturers. Our solutions are tailored to the unique needs of industrial and manufacturing businesses.


“When we started CX with The Daniel Group, everyone thought we were on a witch hunt! It’s not. It’s positive information. Dealers say, ‘I didn’t realize how valuable it is or how strong my relationship is with that customer. I’m not going to take it for granted.’”

– Executive at Thomas Built Buses


Real Results for Real Clients

HOLT CAT

HOLT CAT

The problem?

They were seeking change. The customer perception was that they were expensive and hard to do business with. 

Communication gaps existed between what was promised and final invoices.

The Result?

NPS scores improved from low 70s to low 80s over 13 years. Rolled out customer feedback across all touchpoints and made customer experience a part of company culture.

Thomas Built Busess

Thomas Built Buses

The problem?

They needed better proactive communication throughout the bus delivery process. 

Customers had to manually call for updates, indicating a service failure.

The Result?

Created a delivery communication system so customers don’t have to call. Even when delays happen, dealers report better relationships with customers.

Altec Industries

Altec Industries

The problem?

They were looking for faster response to customer friction points and inconsistent performance across locations. 

Licensing and titling processes were causing massive operational delays.

The Result?

Real-time feedback addresses customer complaints right away. Keeping track of location performance helps drive competitive improvement.


CX Workshops & Training

Our CX training and workshops equip leaders and frontline managers with the skills to elevate customer experience and drive lasting improvements across your organization. We provide tailored solutions to boost your CX efforts, from certification programs to executive workshops and hands-on manager training.


What Outcome Can You Expect?

Customer Retention

Customer
Retention

Identify at-risk accounts early. Take necessary, targeted action to reduce churn and expand wallet share.

Actionable Insights to Drive Change

Actionable Insights to Drive Change

Go beyond metrics to uncover key CX drivers and detractors. Prioritize high-impact improvements.

More Referrals and Recommendations

More Referrals and Recommendations

Turn happy customers into advocates with NPS insights. Case studies and references can generate new business.

Elevate Brand Reputation

Elevated Brand Reputation

Deliver exceptional experiences to stand out from competitors. Become known as a CX leader.

Organizational Alignment

Unite leadership and frontline teams around the customer. Break down silos and instill a customer-first mindset.

Measurable ROI on CX Investments

Measurable ROI on CX Investments

Link CX initiatives directly to revenue, retention, and efficiency KPIs. Show the tangible business impact.


Ready to Make CX Your Unfair Advantage?

Partner with The Daniel Group and unleash the power of unrivaled customer experience. Our battle-tested approach has helped B2B titans like Caterpillar and Navistar dominate their markets. Turn satisfied customers into loyal advocates who drive sustainable growth.


The Daniel Group Difference

The Daniel GroupCompetitors
Omni-Channel Feedback platform
Collect & analyze data across phone, email, SMS & web – all in one intuitive platform to help you transform CX insights and feedback.
❌ Limited Survey Options
Restricted to a narrow range of feedback collection methods, often only digital surveys.
Hands-On CX Consulting & Support
Tap into the knowledge of seasoned CX professionals dedicated to your success.
❌ Tech-Only Solutions
Provide software with little strategic guidance or support for driving CX improvements.
 In-Depth Analytics & Benchmarking 
Identify CX improvement opportunities & track performance vs. industry peers.
❌ Basic Metrics & Reporting
Offer surface-level data without deep insights or context to guide strategic CX decisions
Comprehensive Training & Education
Build critical CX skills through practical workshops & certification programs.
❌ Minimal Guidance
Leave clients alone to figure out how to translate CX data into meaningful action.
Trusted By Top B2B & Industrial Brands
Trusted by leading industrial brands to drive measurable CX results.
❌ Lack B2B & Industrial Focus
Offer generic, one-size-fits-all approaches that fail to address B2B industries’ unique needs
✅ Transparent & Flexible Pricing
Clear, value-based pricing with no hidden costs. Survey volume discounts available.
❌ Hidden Fees and Complex Pricing
Disguise actual costs with complicated pricing structures and sneaky upcharges.
✅ Phone Survey Mastery
Uncover deeper insights with our proven phone survey methodology and skilled interviewers.
❌ Digital-Only Surveys
Miss the depth and nuance that can only be captured through live conversations.

Transform CX Insights and Feedback into Measurable Business Growth

Let’s deliver exceptional experiences that drive growth and customer loyalty. Transform your customer experience into an unstoppable competitive advantage and turn your CX vision into reality today.

Schedule a CX Consultation

Schedule a Consultation

Meet with a CX expert to discuss your specific goals and challenges. You’ll get an analysis of your customer experience and a list of key opportunities.

Get a Customized CX Plan

Get a Customized Plan

We’ll design a program to fit your needs, from survey methodology to analysis tools. Your plan will include metrics, benchmarks, and actionable strategies.

Drive CX Transformation

Drive CX Transformation

We’ll implement proven solutions across your organization based on your CX insights. Our team will help you unite your team around customer-centric goals


Frequently Asked Questions

Why is CX important for B2B companies?

Think about it—your B2B customers today expect the same smooth experience they get as consumers. When you get CX right, you build stronger relationships that last. Our most successful clients consistently outperform their competitors in revenue growth simply because their customers stick around and keep coming back.

How do I measure CX in my organization?

There’s no single magic metric—you’ll want to look at several key indicators. Start by gathering direct feedback through surveys after customer interactions. Keep an eye on basic support metrics like how quickly issues get resolved and how satisfied customers are. Over time, you’ll start seeing patterns in customer behavior that point to what’s working and what needs attention.

How can I get my whole organization aligned around CX?

Success starts with making CX a core part of your business strategy, not just a side project. This means weaving customer experience into everything you do – from how you develop products to how your teams communicate. The key is getting everyone on board, from leadership to frontline staff, and making sure they understand how their role impacts the customer.

What makes The Daniel Group different from other CX solutions?

Where other providers just hand you software and walk away, we’re with you every step of the journey. Our phone surveys dig deeper than typical online forms, our analytics help you spot real opportunities for improvement, and our training programs are specifically built for industrial and manufacturing companies like yours.

How quickly can we expect to see results?

Most of our clients see meaningful improvements within about 3 months. For instance, we recently helped a manufacturer cut customer complaints by 40% in just 90 days by implementing clearer standards and better communication processes.

What types of companies do you typically work with?

We focus on B2B industrial companies—that’s our sweet spot. Our clients range from $500M equipment dealers to $15B manufacturers, including industry leaders like Caterpillar, AGCO, and Navistar. We’re particularly experienced in manufacturing, heavy equipment, agricultural machinery, and industrial automation.

Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment

Get Started Today

Let’s deliver exceptional experiences that drive growth and customer loyalty.

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