About The Daniel Group customer experience consulting firm

What if excellent customer experiences were the norm at your company, and your employees were eager to get to work each day?

Not only would the world be a slightly better place, but research suggests* your company could grow its sales and profits and, ultimately, become more valuable.

For the past 27 years, we’ve been helping our clients work towards this goal and aiming for it ourselves.

Specifically, we help B2B companies measure, manage, and improve their customer and employee experiences.

We do this by providing ongoing, actionable customer and employee feedback using short surveys that feed into our software-as-a-service platform, accompanied by program assistance, market research, and strategic consulting.

Our clients include manufacturers, value-added distributors, and service companies across a variety of sectors such as transportation, construction, energy, agriculture, and industrial equipment.

They rely on us to provide insights into all phases of their customers’ experience from initial purchase through product use and support. We give them an actionable view on what customers think and feel about their products and the support that is provided.

Since great customer experiences start with engaged employees, The Daniel Group also gathers feedback from employees ranging from their initial hire and onboarding experiences, through ongoing engagement and exit interviews.

To discuss how we can help you build a better customer or employee experience, please don’t hesitate to contact us.


Blue Bird
Bonded Logistics
Ohio Cat
Thomas Built Buses
Polymers Center

Partial client list.

*References: Bain & Co., Watermark Consulting. To learn more, read our whitepaper The Case for Improving the Customer Experience.