Imagine excellent customer experiences being the norm at your company, and your employees are eager to get to work each day.
The world be a better place, and research suggests your company could grow its sales and profits and, ultimately, become more valuable*.
For the past 27 years, we’ve been helping our clients work towards this goal and aiming for it ourselves.
Specifically, we help B2B companies measure, manage, and improve their customer and employee experiences.
We do this by providing ongoing, actionable customer and employee feedback using short surveys that feed into our software-as-a-service platform, accompanied by program assistance, market research, and strategic consulting.
*References: Bain & Co., Watermark Consulting. To learn more, read our whitepaper The Case for Improving the B2B Customer Experience – Marketing and Sales.
Who we work with
Our clients include manufacturers, value-added distributors, and service companies across a variety of sectors such as transportation, construction, energy, agriculture, and industrial equipment.
They rely on us to provide insights into all phases of their customers’ experience from initial purchase through product use and support. We give them an actionable view on what customers think and feel about their products and the support that is provided.
Since great customer experiences start with engaged employees, we gather feedback from employees ranging from their initial hire and onboarding experiences, through ongoing engagement and exit interviews.
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Trusted by B2B businesses
We work with manufacturers, service companies and value-added resellers to understand the customer’s view at every part of the chain.