CUSTOMER FEEDBACK?

It’s what you do with it that counts.

We help B2B companies put customer and employee feedback to work to build stronger businesses.

Imagine if your customer survey actually made a difference.

You already know the theory.

Winning your customer’s heart is absolutely critical to business growth – especially in B2B, often starts with your customer survey… and, for too many organizations, that’s where it ends.

You need real information that helps you make decisions and take action…

Valid, accurate and unbiased

First and foremost, you need to be confident you have the right information – so you make the right decisions.

Information in the right hands

A single customer comment might help many people at once: say, the service manager who’ll fix a problem, the designer improving the new product, the marketing manager planning a campaign, and the sales team who’ll sell the next one.

At the right time

Survey your customers once or twice a year, and the moment will have passed. We send your people email alerts, and can put the details right into Salesforce and other CRMs, so you’re always on point.

End to end feedback

For a B2B channel organization, hearing your customer’s is hard – but it’s critical. We work with manufacturers, service companies and value-added resellers to understand the customer’s view at every part of the chain.