Take the guesswork out of knowing what your
B2B customers want you to improve.

ExperienceConnect, our customer feedback platform, empowers you to measure, manage, and improve your B2B customer feedback and your business. Most importantly, we help leading B2B companies obtain honest, effective feedback while experiences are still fresh in their customers’ minds.


See ExperienceConnect in action   Watch a Demo


Why choose ExperienceConnect for B2B Customer Feedback?

Customer Feedback

Accurate, real-time customer feedback

  • Concise, customer-friendly branded surveys
  • Mobile-friendly emails
  • Phone calls through our friendly in-house team

Respond to feedback quickly

  • Objective actionable insights into the right hands
  • In-depth reporting and analytics
  • Custom email alerts, follow-up workflows, CRM integration

Stay relevant, ahead of your competition

  • Seamlessly integrate customer feedback into your business
  • Improve your products and services
  • Create loyal customer relationships that last

Versatile B2B Customer Experience Program Solutions

Your business has unique needs, so we think you should have a customized solution for customer feedback. With ExperienceConnect, you’ll get to choose the type of surveys you complete. Use one or more of these formats in your customer satisfaction research:

The Daniel Group B2B Phone Customer Feedback SurveysPhone Surveys

Our team will use approachable and professional language to help your customers feel at ease during phone surveys.

The Daniel Group B2B Email Customer Feedback SurveysEmail/Web-Based Surveys

We’ll develop an engaging email or web-based survey that makes the feedback process convenient for your clients.

The Daniel Group B2B Hybrid Approach Email, Phone, and Weblink Customer Feedback SurveysHybrid Approach

With a hybrid approach, we gather feedback by phone, email, and web depending on your company’s needs and your customers’ preferences.

Let’s work together to find out what keeps your customers engaged. For more information about our customer feedback process, please contact us today.

Getting Started? Essential Tips for B2B Customer Feedback

The Daniel Group Essential Tips for Getting Started with Customer Feedback

Customer feedback is invaluable for any business. It tells you whether you’re delivering a great product, sales or support experience. It reveals why customers buy from you—and what would make them buy more even more. But when you’re selling to B2B customers, creating a successful feedback program can be tough.

For one thing, you have fewer customers to survey, and your relationships with them are more personal and complex than in a B2C market. For another, your customers are higher value. You can’t afford to annoy them with too-frequent feedback requests, or tedious box-ticking exercises.

Read more

Ready to improve your CX program? Read our Ebook:

Why B2B customer feedback programs fail (and how to make yours succeed)

The Daniel Group Ebook why b2b customer feedback programs failSelling a backhoe is nothing like selling a toothbrush.

And yet, most B2B and industrial businesses—whatever they sell—still try to use customer feedback strategies and tools designed for B2C businesses.

When you’re selling toothbrushes, you can email a generic feedback survey to a customer sample that’s millions strong. If only a very small proportion of them respond, that’s fine—because your customers are so numerous.


 Get the Ebook


Why Implement a Data-Powered Customer Feedback Program?

Research shows that a good customer experience gets results. According to the Harvard Business Review, customers who have positive past experiences with a business spend 140% more than customers who have had negative encounters.

By taking data-informed action to improve customer satisfaction, you’ll also boost your profits. Count on our solutions to help you give your customers the best experience possible.


Get our Customer Feedback Newsletter: Success Strategies

At The Daniel Group, you can have access to our extensive customer feedback data from our 30+ years of surveys and market research across multiple B2B industries. You can learn from our insights each month to grow your Customer Experience program. See recent editions below.

Get Success Strategies


The Daniel Group Strengthen your B2B Customer Relationships from the Front-Line

The Daniel Group How should you follow up with Passive Customers?

The Daniel Group Customer Service and Social Distancing


The Daniel Group How are you supporting your customers now?

The Daniel Group Delivering Great Customer Service in a Mask

The Daniel Group Signs Agri-Service

Meet The Daniel Group Team

We are extremely proud of our team of over sixty Research Analysts who conduct customer surveys by phone, manage the routing of inbound leads, and analyze data. Meet the Management Team.

The Daniel Group B2B Customer Feedback Team

Learn How You Can Improve Your Customer Experience With Smart Insights

Let’s work together to find the best B2B customer satisfaction solution for your business. Get in touch with us using our online contact form for more information about our services.


Experience the joy of having a single source of contact and real human partner.

  • Full set-up of your customized feedback program
  • Survey design and question selection
  • Dedicated analyst
  • Ongoing support

“The Daniel Group has led to a shift in company culture. If we put the focus on customer service experience, it will lead to profitability. It’s well worth the investment.”

—James C. Nelson, President, Warren CAT


Additional services:

The Daniel Group B2B Employee FeedbackEmployee Feedback

Motivated, empowered staff work hard for your customers – making employee engagement a key service metric.

Learn more

The Daniel Group B2B Market ResearchMarket Research

Discover which aspects of your customers’ experience have the most impact to grow your business.

Learn more

The Daniel Group B2B Strategic ConsultingStrategic Consulting

Build and execute a strategic plan based on the leadership, culture, and offerings unique to your business.

Learn more


MEASURE Your B2B Customer Experience With Customer Satisfaction Research

Improving your customer experience begins with knowing what your customers want. As the first step of the ExperienceConnect process, we’ll create a customized feedback program. Our team will determine the right customer sample, contact time and follow-up methods for your surveys.

Then, our analysts will perform the research for you. The data we collect will then go to the ExperienceConnect portal for you to view.

MANAGE Your Customer Feedback Data

With the ExperienceConnect portal, you can review and manage your survey data with an easy-to-use interface.

The Feedback Inbox feature displays your surveys like an email inbox for intuitive use.

ExperienceConnect enables you to generate, download and share detailed analytics.

Through these features, you can analyze your results and communicate them to your team.

IMPROVE Your B2B Customer Experience Satisfaction

Once you understand the trends in your survey data, you can take action to improve your customer experience.

  • Piping: Relaying feedback to team members who can take action
  • Presenting: Communicating your findings in an easy-to-understand manner
  • Flagging: Highlighting urgent issues for immediate resolution
  • Identifying: Pinpointing areas for improvement and following through
  • Showing: Demonstrating to your customers that their feedback matters

Trusted by B2B businesses

We work with manufacturers, service companies and value-added resellers to understand the customer's view at every part of the chain.