Maximize Your Customer Feedback with Smart Survey Design

Welcome to Success Strategies: August 2024

We are in the dog days of summer.  As we move into the last months of 2024, you may consider designing or redesigning your CX surveys.  If you are, read my latest blog, Good Survey Question Design Helps You Get Better Customer Feedback.  In the blog, I discuss the three essential guidelines to keep in mind as you design or redesign to get the maximum benefits of your feedback.

When designing or redesigning your surveys, tapping into effective survey techniques can be a game changer in getting better customer feedback. For example, ask smart questions that match what you want to learn, use tools like Power BI, keep surveys short and to the point, and avoid asking confusing or lengthy questions that people may not want to answer. In my blog, share why using clear words and simple questions helps get more people to finish your survey with good answers.

New Training Opportunities: Through The Daniel Group CX Institute, we offer several training options to help you ramp up your CX improvement efforts:

CX for Executive Teams:  This one-day workshop helps senior teams define clear CX objectives for the organization and outline the role the senior team needs to play in the CX improvement effort.

CX for Frontline Managers: These are half-day or full-day sessions for frontline managers.  Our training equips the managers with specific tools and frameworks to improve CX performance.

CX Program Leader Certification:  This two-day, small-group training program helps CX leaders improve their organizational effectiveness.  The next session is on October 8 and 9 in Charlotte, NC.  To learn more and register, click here.   

More information about our training programs is at this link.  These programs are appropriate for both our existing clients and others.

I want to share the comments from one recent training client with you.   

“We have an established, in-house Customer Satisfaction Training that has been in place for 10 years but was looking for something new. The Daniel Group training offered fresh content, and a customer experience expert taught that we could quickly plug and play. Attendees thought the training was engaging, informative, eye-opening, and actionable. We’re now looking to expand and offer this training to additional managers within our company.”

Our Annual Client Conference is scheduled for March 4 and 5, 2025 in Charleston, SC. More information.

I hope your summer is going well—best wishes for your continued success. Please subscribe to our newsletter, follow us on social media, and join our CX community.