New White Paper: Getting Sales and Marketing Ready for Today’s Buyers

Rethink your sales and marketing strategies to win today’s informed buyer.

Today’s buyers are completing up to 83% of their purchasing journey through independent research—before they even speak to a salesperson. Are your sales and marketing teams ready?

In this white paper, industry expert Lynn Daniel, Founder and CEO of The Daniel Group, breaks down the shifting dynamics of the B2B buying process and what your teams must do to stay relevant and competitive.

Download this white paper to learn:
✅ How independent research has changed the sales role
✅ The growing influence of websites, social media, and customer experience
✅ What salespeople must do to become trusted consultants
✅ How marketers can drive both acquisition and retention
✅ Practical steps for aligning sales, marketing, and CX teams

Get your copy now and prepare your team for success with today’s buyers.

👉 Complete the form below to access the white paper instantly.