First Fridays
Practical conversations for leaders focused on customer experience
Join us for First Fridays, a live series from The Daniel Group featuring real-world conversations with leaders who are working to improve customer experience, employee performance, and business results.
Each session offers practical insights you can apply in your own organization—without the fluff, buzzwords, or theory-heavy detours that make people regret clicking.


Join us on April 3, 2026, at 12 noon EST for First Fridays. In this session, we’ll explore what it really takes to lead customer experience in the real world—where operations, growth, and service all intersect. Rather than focusing on theory, this conversation will highlight practical approaches to improving customer experience through leadership, accountability, and day-to-day execution. You’ll gain insights into how organizations can move beyond process-driven thinking and create experiences that drive both customer loyalty and business results.
About John Vaughn
John Vaughn is Director of Operations at Southern Trust Home Services, where he leads a multimillion-dollar plumbing, HVAC, and electrical organization with a strong focus on customer experience and performance. Throughout his career, he has held executive roles in both marketing and operations, helping organizations achieve record growth while improving customer satisfaction and net promoter scores. A certified leadership coach, speaker, trainer, and author, John brings a practical, results-driven perspective grounded in real-world leadership and a deep commitment to developing teams that prioritize people and service.

Get Started Today
Let’s deliver exceptional experiences that drive growth and customer loyalty.
