How Very Small CX Improvements Drive Big Customer Wins Now!

Welcome to the July edition of Success Strategies! First, I would like to discuss my latest blog, “CX, Continuous Improvement, and the Little Big Things,” where I explore how seemingly minor details can have a significant impact on customer experience (CX). A recent RV repair experience that I had illustrates the importance of continuous improvement in CX and offers simple tips you can use to improve.

Here are the key takeaways I want you to remember:

• Availability matters. It’s critical that your customers can reach support when they need it—even outside regular business hours.
• Simplify communication. Streamlining phone systems can save everyone’s frustration.
• Clear signage is key. Helping customers find the right place quickly is often overlooked, but it makes a significant difference.
• Human interaction makes or breaks experiences. I’ve learned firsthand that a caring person on the other end can make all the difference.

To help you stay ahead, I’m also sharing some recent articles that caught my eye and offer valuable insights into CX and continuous improvement:

• “Wave of Major Brands Ditching Physical Checkouts” (the-sun.com)
• “17 Key Ways to Improve Customer Experience in 2025″(techsee.com)
• “5 ChatGPT Prompts To Optimize Your Customer Journey And Sell More” (forbes.com)

Additionally, we have recently updated our client portal and incorporated design improvements that make survey actions and details easier to navigate. We are also excited about our beta release of the new AI Transcriptions feature—it provides summaries, action recommendations, and synced call transcripts that will help you save time and gain better insights. If you are a client, please try it out and send us your feedback.

Thank you for reading, and I hope you find these insights valuable as you work to enhance your customer experience strategies.

We hope everyone is enjoying the summer so far!