It’s time to Blend CX and Marketing
Are you ready to blend your CX and Marketing plans for 2021? It is time to link the two for business success and happy customers!
As you may know, CX continues to gain influence over price as a differentiator. Studies show that 86% of customers will pay more for better CX (Smart Insights).
In my recent blog, Why CX and Marketing Go Together—Now, I outline the benefits of combining these efforts for your business.
For further reading, I found three additional articles supporting combining CX and Marketing:
- For 2021, Think ‘CX (Customer Experience) First’ When You Plan Your Marketing
- There is a Correlation between CX and Revenue Growth — and Here’s the Data to Back It Up ft. @Wootric & @Forrester
- How B2B Companies Can Up Their Customer Experience Game
As we continue to navigate our way through the pandemic and eventual recovery, now more than ever, we need to address the needs of our customers first. CX and Marketing are now two sides of the same coin.
If you’d found innovative ways to combine CX and Marketing, let us know. We’d love to share your success stories with our clients.
Why CX and Marketing Go Together—Now
Too often, marketing and CX improvement efforts happen as different activities in B-to-B companies. However, CX and marketing should go hand-in-hand for success.
While there are differences between the CX and marketing efforts, now, more than ever, providing better experiences for your customers is essential to making your marketing work successful. There are three big reasons:
Happy Customers Refer More
You know the value of a good lead. Priceless is what you might say. This is true! A customer that refers your business to someone else does much of the qualification for you. Your salespeople start the conversation with the prospective customer with a far higher level of trust.
Do happy customers refer more? Yes!
Our firm has conducted well over a million surveys with customers in various markets over the years…continue reading