B2B Customer Experience Maturity Assessment

The Daniel Group has developed a B2B Customer Experience Maturity Assessment based on our extensive customer feedback data from our 30+ years of surveys and market research across multiple B2B markets. This assessment will assist you in developing an understanding of where your organization is on its CX journey.

There are five performance areas to consider:

• Goals & Governance
• Customer Listening
• Employee Engagement
• Analytics & Continuous Improvement
• Closing the Loop

To help you understand the maturity of your organization’s CX journey, there are five stages, shown below.

Once you complete the CX Assessment, you will see the results and receive an email with your responses as well. This information provides insights on where attention is needed to improve your organization’s CX efforts.

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