We help our clients make positive, profitable differences in their business.

We work exclusively with business-to-business companies.

Our expertise includes a deep understanding and industry focus on the pressures you face and the complexity of your channels.

Client types


Industries served

Distributors with multiple locations Dealers with multiple locations Business owners with dealer networks Product OEM companies Services companies
Construction Equipment Farm Equipment Mining Power Systems Industrial Equipment Medical Equipment
Industrial Pumps Material Handling Transportation and Logistics Industrial manufacturing
We work with you, your management team and the people in the customer trenches. Through a combination of ExperienceConnect, our Web-based portal, surveys, data analysis, and strategy consulting, we help you make the small changes that lead to profitable growth.

Trusted by

Blue Bird

Partial client list.


“The Daniel Group programs help flush out areas that need improvement, along with allowing us to give praise for a job well done. The immediate feedback from customers, via praise or dispute, has a direct impact on how our managers respond to customer contact. Read More 

They seem to take more time to communicate and consider the transaction from both point of views, not just their own perspective.To sum up what we have learned over the last several years working with your program: Communication, communication, communication. From the initial contact with the customer, to discussing the transaction, timing, details, updates, completion and follow up communication is the key.”

Mike Love, Vice President,
Blanchard Machinery

“One thing that prompted us to implement The Daniel Group services was the fact that we could get real-time information.Cat dealers need to measure customer satisfaction but we found that the approach we had in place was not giving us timely information. Read More 

What we needed to assess [about our customers] was what mattered to them when doing business with us. We also wanted to uncover other opportunities. You can only uncover these in real-time.”

Richard Donnelly, Executive Vice President,
Gregory Poole Equipment Company

“What was attractive about The Daniel Group is that they’re beyond cookie cutter. We could have gone to any marketing firm, but as far as the project being pulled together, it was the final results that were extremely comprehensive and on target to what we were looking for.”

 Liz Richards, Executive Vice President,
Material Handling Equipment
Distributors Association (MHEDA)

“The Daniel Group has led to a shift in the company culture. Executives are realizing that if we put the focus in customer service experience, it will lead to profitability. It is well worth the investment.”

James C. Nelson, President,
Warren CAT

“We feel strongly that The Daniel Group allows us to measure customer loyalty. They are very flexible and terrific to work with.They come across as genuinely interested in your business.”

 Richard Scott, Vice President,
Whayne/Walker CAT


Ira Busman, VP Customer Service, Okuma Corp., shares how The Daniel Group helps Okuma best serve their customers.


Daniel Clark, Director of Marketing, Thompson Machinery, discusses how The Daniel Group helped them learn why their customers were buying competitors’ products.


Marty Yuzwa, Six Sigma Manager, Ohio Cat, shares how The Daniel Group is constantly seeking to help Ohio Cat improve their customer experience.


Sean Buchanan, Former Marketing Manager, Foley Equipment Co., discusses how The Daniel Group gives Foley Equipment Co. visibility to their customers’ feedback to push out to their managers.

Case Studies

Learn how we’ve helped B2B organizations large and small become more customer focused for long-term growth and profitability with our Client Stories.

Using Real Time Information to Improve Service – Real-time customer-feedback makes a difference: Gregory Poole uses voice-of-customer to improve service.


Using Market Segmentation to Create More Active Members – Material Handling Industry Association stems attrition by learning what members want.


Moving a Family Business to the Next Level – Bonded Logistics doubles revenue through implementation of a long-term strategic plan.

Bonded Logistics