You’re collecting customer feedback. Are you using it to its potential?

This white paper focuses on one vital element: listening to customers. It describes the three phases of this process—research, analysis, and reporting—and provides more than 20 practical tips for getting started.

There’s one big challenge associated with listening to customers: Their feedback is inherently messy.

White paper overview:

    • Setting goals and strategies
    • Measuring and managing results
    • Listening to customers
    • Engaging employees
    • Spotting trends, making improvements
    • Closing the loop