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5 Reasons to Make Thanksgiving a Habit

Thanksgiving

For those of us in the US, the Thanksgiving Day holiday is just a couple days away.  Millions are flying, driving, cleaning and cooking, all while trying to keep the wheels turning at work for another day or so.

The run-up to Thanksgiving is often busy, and for some it can feel overwhelming.  The Google search term “holiday stress” is up 60% in the past seven days alone.

With that in mind, why in the world would we want to make Thanksgiving a habit?!

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Creative Destruction: Innovation Vs Destruction

Creative Destruction

In 1942 Joseph Schumpeter, an economist, coined the phrase “creative destruction” to describe the process by which innovation continually upends products and markets.  After reading excerpts of his writings this week, I thought about three simple examples outlined below.  But the key message is that product manufacturers cannot assume the products they sell now will be in demand in the future.

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The State of Customer Service – A View from the Road

Customer Service from the Road

When you are out and about or even on vacation, do you observe the customer service you receive? What are your thoughts about the customer you receive every day?

I just spent the last seven weeks traveling in an RV with my wife visiting clients and prospects. Given what we do as a firm, I always pay attention to customer service I receive most anywhere. As we drove through the upper Midwest, I kept my eyes and ears open.  Here are some of my observations:

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We Can’t Innovate in Our Market!

innovate

As some of the readers of this blog know, I frequently travel by RV.  Given that we have many clients scattered throughout North America, many in small, difficult-to-reach places, an RV makes a lot of sense.  Plus, I get to travel in the company of my wife and, this trip, my dog (not sure how she likes it).

One of the things that happens when I travel by RV is life tends to slow down and I have more time to read articles and books I don’t normally read.  On this trip, I have focused on news about innovative new products, specifically in fields that may be over saturated, or there is the feeling that there is no room to innovate.  I want to highlight three that caught my attention.

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The Good and Bad in B2B Marketing

b2b marketing

Guess what folks? I’M BACK! After a brief hiatus, the man with questionable grammar and curiously conversational writing style has returned.

I was stunned by a terrible commercial the other night. I couldn’t wrap my head around it and for the life of me I couldn’t tell you what they were selling or identify the company (even after extensive Googling).  It fell into the realm of “weirdvertising” which is my made-up word for an ad where the content has nothing to do with the product whatsoever or just makes you pay attention with its sheer oddity. This… ‘thing’ got me pondering the good and bad in commercials or ad campaigns.