In 1942 Joseph Schumpeter, an economist, coined the phrase “creative destruction” to describe the process by which innovation continually upends products and markets. After reading excerpts of his writings this week, I thought about three simple examples outlined below. But the key message is that product manufacturers cannot assume the products they sell now will be in demand in the future.
Have you ever had to wait an extra hour because of poor customer service? Say someone forgot to order parts even though they knew the parts would be needed two weeks in advance of the repair?
How much time do you spend dealing with services or products that do not work as needed on a regular basis?
A few days ago I typed the following question into Google; “Is NPS® still relevant?” Somewhat surprisingly, Google found 3.2 million results. Apparently, NPS® remains a hot topic in the customer experience community.