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Emotional Construction with Your Customers

I serve on the Board of Directors of a commercial construction company.  At our last meeting, we had a discussion about the increasing competitiveness of the industry and what strategies might be appropriate to differentiate further the company.  Management was talking about the increasing trend where a commercial construction company is viewed as a commodity.  Whoever can provide the lowest price, meet the quality standards, and hit the completion date wins the bid.

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What a Difference Attitude Makes!

My wife and I like to travel by RV when possible.  It is a great way to see the US and Canada as well as visit clients. Our RV is an Airstream Interstate.  It is a great vehicle but a bit small for extended trips.  We have begun tentatively exploring other options.  We are looking for something a bit larger but not too large.  A bit like the three bears: not too big; not too small; but just the right size.