It has gotten quite festive around here of late. The doors are all covered with decorations and Lynn is rosy cheeked and happy, with his white beard you would think he would be off to deliver presents any moment now. Regardless of what you are celebrating everyone here at The Daniel Group would like to wish you a happy holiday full of joy and good cheer.
Have you ever really stopped to think about what customers really want in their relationship with a supplier? I am not talking about their preferences for certain features or not having to wait too long to reach a customer support person. On a more fundamental level, what is it that customers really want?