I have written in the past about the importance of trust between customer and provider. I ran across a book, Extreme Trust: Honesty as a Competitive Advantage (by Don Peppers and Martha Rogers). The book was published in 2003 but a lot of the findings still apply.
The Daniel Group,which helps B2B companies measure, manage, and improve their customer service, has been named to the Inc. 5000. This is the first time The Daniel Group has joined the prestigious list, which lists the fastest-growing private companies in the United States.