A friend forwarded me this post from Fred Reichheld, the primary developer of the Net Promoter concept. He highlights some really simple ways to Wow customers with some simple customer engagement steps. He calls them “frugal wows.”
First, I must apologize for my brief hiatus. School has been quite hectic lately. Second, for those who don’t know the North Carolina State University WOLFPACK made it to the Sweet Sixteen. A friend of mine sent me this article the other day and I thought it was fascinating. “Why B2B companies need to up their communications game,” by Richard S. Levick.