If you are a manager in a business-to-business company you may wonder about the value of social media (i.e. Twitter, Facebook, Linkedin, etc.). I do! While I find value in some, others I find to be of questionable value in the industrial, business-to-business environment. While there may not yet be proactive value to some of these tools there is a reactive value to which managers of any company should pay attention.
Two examples of innovation caught my eye recently. Kimberly-Clark introduced a tube-free line of toilet tissue. Other than some product improvements around softness (Remember “Please don’t squeeze the Charmin”) not much new has happened in this $9 billion market. This is an interesting innovation because if all 17 billion tubes used annually for toilet tissue are eliminated, 160 million pounds of trash is saved.
I am not a political prognosticator by any means. As businesspeople, we have to stay in tune with the political environment–something the lobbying profession learned well. My guess is that, at the moment, it matters little who controls the levers of power in Washington or at lower levels of government. So What Does the Election Mean for Business?